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OUR MISSION…
In this ever-evolving world of uncertainty, one aspect of life that will always remain constant amongst human beings is the desire for personal expression. The impact of the creation of text that documents our social landscape is immeasurable. The films we watch, books we read, and the songs that we hold most dear define who we are and shape the lives we lead.
As a company, artistic collective, and media entity, INDIfferent will take an uncompromised stance as not only a platform for the highest caliber of creative expression, but also as a driving force to promote progressive thought and social responsibility among the collective. Through the seamless merger of music, film, literature, visual arts and fashion, together we will create an individual voice that will be independent, progressive and beautifully INDIfferent.
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Kanye West – 808s & Heartbreak REVIEW
Words By: Chegge

Kanye is in a dark place, emotional and feeling down. Could his music be going down too?
Thankfully, surprisingly even, no. 808’s & Heartbreak, West’s fourth studio album, not only pours his heart out, but his talent, his genius and his depth as an artist…after ignoring what I thought I knew about Kanye West hip-hop.
“An R&B album though? I know you love you some you and your style is high & mighty and all that, but clearly you’ve lost it.”
Then, Love Lockdown premiered and I was damn near convinced Kanye West is DONE. If he’s continuing down THIS road and style and etc, then he’s entered hip-hop irrelevance.
But, you have to look at the bigger picture; past cookie-cutter fit music categories with this album. I sat back, had it playing straight through with a focus on production over vocals.
Yes, West is singing or ‘Ja-Rule “harmonizing”’
Yes, all via auto-tune.
And no, THIS IS not quite HIP-HOP/RAP. Welcome to the Kanye West Experiment…
(Yes, I said it. Direct all hate to Chegge@indi-arts.com. I may post the best argument.)
The first track Say You Will, serves as your host, like the female on ATCQ’s Midnight Marauders, showing you to your seat at table 808’s & HB. From the jump, you hear the darker mood, cool-ass almost tribal drum loop and the symbolic heartbeat like a musical ECG machine alternating the left and right speaker each blip, and lets you know this IS the album. Period. Just accept the fact and roll with it to make the trip more enjoyable.
Maybe Lil Wayne, but he’d be riding a real artist’s coattails…once again. However, I’m sad to admit that
Back to music: West provides super 80’s feel through insecure-girl-problem tracks Love Lockdown, Paranoid (featuring Mr. Hudson) and the only-thing-I-could-really-call-it-is-ridiculously-original, with a smile, Robocop. He threw just about everything into Robocop; great harmony, synth, robot/machine sounds, classic Kanye-violins, feedback and way too many original sounds and levels to count. From the reluctance of Love Lockdown, to Paranoid where he jokingly references the insecure girlfriend and extreme insecurity when your mate turns Robocop checking on you.
The last two are fun, funny and reminiscent of the old West sense of humor.
The laughter stops and moves on to Street Lights, a summary of life’s up and downs and the events we pass through (ah, like street lights!). This is a stand-out track, piano involved also, leading to another standout, the dark, drum-heavy Coldest Winter. “Memories made in the coldest winter”, is the repeated line in this echo-filled poem of a song:
“If spring can take the snow away
Can it melt away all our mistakes
Can it melt away all our mistakes”
Kanye took a bold approach with album and it paid off. Deep hooks and piano play really carry the album, not only auto-tune and a young Phil Collins demeanor. Tracks like Amazing (featuring Young Jeezy), Pinocchio Story, Love Lockdown, especially Street lights and Welcome to Heartbreak (featuring new signee, Kid Cudi) serve as proof to the piano testament. Jeezy provides the only rapping on any track, though I’d consider Heartless spit by West.
Overall, 808’s is an experience through music that everyone needs to go through or might have already. The classic tools really express the majority of the emotion, piano especially, with West’s vocals there to translate. The irony is in how this album all about relationships actually redefines West as an artist in relation to hip-hop; the one relationship not discussed.
Did I lose you yet?
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